Feb 03, 2026  
2025-2026 Catalog & Student Handbook 
    
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2025-2026 Catalog & Student Handbook
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BUSN 2380 - Principles of Marketing

3 credit(s)

 This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). Three hours lecture per week. F,S


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