Nov 23, 2024  
2017-2018 Catalog & Student Handbook 
    
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2017-2018 Catalog & Student Handbook [ARCHIVED]

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BUSN 2380 - Principles of Marketing

3 credit(s)

 This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). Three hours lecture per week. F,S


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