Nov 26, 2020  
2017-2018 Catalog & Student Handbook 
    
2017-2018 Catalog & Student Handbook [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

3 credit(s)


 This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). Three hours lecture per week. F,S



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